AI Roll-Out Playbook: From First Prompt to Org-Wide Engine

The Winnie Lou Copy Sprint

Scale Media co-founder Ben Flohr went from “what’s a prompt?” to running an AI backbone that drives 4 wellness brands, 140+ staff, and cut thousands of work-hours in 90 days. In this fast-hit session, he unpacks the exact moves:

  • Lightning-Bolt Moment: The single prompt-engineering demo that flipped curiosity into obsession.
  • Exec Hackathon: A two-hour workshop that turned skeptics into power users and surfaced day-one wins.
  • 4-Person AI SWAT Team: Why he chose top operators (not coders) to embed in every department and hunt for time sinks.
  • Phase 1: Prompt + Custom GPTs: 0-code playbook that erased repetitive work.
  • Phase 2: Agentic Automations: Stacking workflows only after quick wins proved ROI.
  • Stakeholder Sync: The weekly ritual that ties AI projects to KPIs and keeps leadership bought-in.
  • Scorecard & Next 90 Days: The hard numbers, culture shifts, and what’s being automated next.

Why Attend

  • Witness a $1B bootstrapper’s real-world rollout - no theory, all playbook.
  • Rip & Deploy the champion model, buy-in tactics & phased roadmap Monday morning.
  • Turbocharge non-technical teams while leaders get crisper, faster updates - no IT drag.

Walk in curious, walk out with a step-by-step plan to ignite AI across your org.

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Syllabus

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The AI Adoption Blueprint: What Works, What Fails, What Spreads
AI Roll-Out Playbook: From First Prompt to Org-Wide Engine
Introduction
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Coming up

Org Design for AI:
Teams that Hum

2 lesson

Tools & Tempo:
AI that Actually Fits Your Workflow

2 lesson

Consultant in a Box: Ship Strategy in Seconds

1 lesson

Customer & Insight Ops:
Know More, Guess Less

1 lesson

Brand Intelligence:
Turn Ideas into Assets

8 lesson

Copywriting with AI: Write emails, ads, & copy that convert fast

3 lesson

AI Foundations: Become Dangerous Fast

4 lesson

Making AI Make Sense

2 lesson
Logging In - Your 60-Second Jumpstart to ChatGPT
What the Heck Is an LLM (and Why It Matters)
Teach AI to Write for Your Brand - The Winnie Lou Copy Sprint
What Is a Brand Brain? (And Why You’ll Never Launch Without One Again)
Nail Your Customer Profile (Then Win the Campaign)
Deep Research Mode: Fire-Up Your 24/7 Consultant-in-a-Box
AI Copywriter Mode: Spin Up Your Personal Word-Wizard
The AI Adoption Blueprint: What Works, What Fails, What Spreads
Plan a Trip, Learn to Prompt : Your First AI Superpower
Why the 5-Step Process Just Works (Even When You Don’t Know What You’re Doing)
Inbox-Ready Email Campaigns, Built From a Single Prompt
Craft the Big Idea (and Watch the Rest Fall in Line)
AI Manager Mode: Manager-Approved Comms Playbook
AI Roll-Out Playbook: From First Prompt to Org-Wide Engine
Projects vs Custom GPTs: What to Use, When, and Why
High-Converting SMS Campaigns, Drafted in Seconds
Use Your Brand Brain to Architect the Launch Email Sequence
Memory, Privacy & Personalization: Making GPT Yours
Brief Influencers Like a Strategist (Not a Micromanager)
Use Your Brand Brain to Build a Campaign-Ready Shot List
GPT Showdown: 4o vs O3 (And When to Use Each)
Name the Product Like a Pro (Not a Committee)
Build a Master SKU GPT
Bullet-Proof Briefs - Turn ChatGPT into Your Onsite Team’s Favorite Teammate