Craft the Big Idea (and Watch the Rest Fall in Line)

First rule of great marketing: assets don’t move the needle—ideas do. This module shows you how to hijack ChatGPT and make it pitch like the world’s sharpest strategist, not a polite intern. You’ll feed it your mission, customer angst, and secret sauce…then watch it spit out campaign concepts that slap.

No limp taglines. No “synergy” soup. Just one crystal-clear north star your entire launch can orbit.

You’ll walk away with
💡 A plug-and-play prompt that turns ChatGPT into your in-house agency
🎯 Tricks to bulldoze past generic and land on a campaign hook only you could own
🔬 A stress-test checklist to make sure your idea hits audience pain, brand ethos, and every channel’s quirks
🚀 Ready-to-paste outputs—headlines, email arcs, influencer briefs—that ladder back to your Big Idea

Why it matters
Because the internet is allergic to “meh.” Nail the idea, and every asset suddenly works overtime.