Brief Influencers Like a Strategist (Not a Micromanager)
The Winnie Lou Copy Sprint
TikTok doesn’t care about your marketing calendar — it cares about momentum.
In this module, you’ll use your Brand Brain to reverse-engineer what makes your product go viral your way. You’ll build a channel-aware GTM strategy with creative hooks that feel organic to TikTok but still tie back to your launch story. Then, you’ll generate influencer briefing copy so clear and compelling, even your founder could nail it on-camera.
Yes, we even make GPT script Ashlin’s hook.
You’ll walk away with:
🎬 Prompts that turn your Big Idea into TikTok-native concepts and on-camera openers
💬 Talking points that sell the story, not the SKU — tailored by persona or creator
📲 A GTM strategy that blends product shots, storytelling, and soft CTA moments
📑 A brand-safe, tone-perfect brief you can hand off without over-explaining
Why it matters:
Because creators don’t need 12-slide decks. They need one sharp idea — delivered in your brand’s voice — that actually works on the platform.
Click “Copy Prompt” and paste it into ChatGPT to to try it yourself.
You don’t have access on your current plan. Ask your team admin about upgrading.
Syllabus








Coming up
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Org Design for AI: Teams that Hum

Tools & Tempo: AI that Actually Fits Your Workflow
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Consultant in a Box: Ship Strategy in Seconds
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Customer & Insight Ops: Know More, Guess Less
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Brand Intelligence: Turn Ideas into Assets
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Copywriting with AI: Write emails, ads, & copy that convert fast
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AI Foundations: Become Dangerous Fast
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Making AI Make Sense






















