Use Your Brand Brain to Build a Campaign-Ready Shot List

The Winnie Lou Copy Sprint

A good shoot doesn’t start with a moodboard — it starts with a clear idea.

In this module, you’ll use your Brand Brain to turn that idea into a full shot list: hero angles, secondary visuals, model types, materials, even on-screen text. This isn’t just “get a dog and a kitchen.” It’s campaign-level creative direction that ladders up to your launch story and cascades down into every channel.

You’ll guide ChatGPT to act like your brand’s creative director — making smart calls, not generic guesses.

You’ll walk away with:
📸 A scene-by-scene breakdown of what you need to shoot — and why
👟 Direction on wardrobe, props, and settings that reflect your brand’s actual tone
🧠 Prompts that map shots to channels: PDPs, email, paid, organic, and more
📋 A production-ready list to hand off to your photographer (or shoot yourself)

Why it matters:
Because when the visuals match the story, the whole campaign hits harder. And your Brand Brain knows exactly what that story is.

This is the prompt used in this lesson. 

Click “Copy Prompt” and paste it into ChatGPT to to try it yourself.
This is where you’d see the exact prompt used in this lesson,  ready to copy and paste to try it yourself in ChatGPT.
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Syllabus

50% completed
What Is a Brand Brain? (And Why You’ll Never Launch Without One Again)
Craft the Big Idea (and Watch the Rest Fall in Line)
Use Your Brand Brain to Architect the Launch Email Sequence
Brief Influencers Like a Strategist (Not a Micromanager)
Use Your Brand Brain to Build a Campaign-Ready Shot List
Name the Product Like a Pro (Not a Committee)
Build a Master SKU GPT
Bullet-Proof Briefs - Turn ChatGPT into Your Onsite Team’s Favorite Teammate
Introduction
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Coming up

Org Design for AI:
Teams that Hum

2 lesson

Tools & Tempo:
AI that Actually Fits Your Workflow

2 lesson

Consultant in a Box: Ship Strategy in Seconds

1 lesson

Customer & Insight Ops:
Know More, Guess Less

1 lesson

Brand Intelligence:
Turn Ideas into Assets

8 lesson

Copywriting with AI: Write emails, ads, & copy that convert fast

3 lesson

AI Foundations: Become Dangerous Fast

4 lesson

Making AI Make Sense

2 lesson
Logging In - Your 60-Second Jumpstart to ChatGPT
What the Heck Is an LLM (and Why It Matters)
Teach AI to Write for Your Brand - The Winnie Lou Copy Sprint
What Is a Brand Brain? (And Why You’ll Never Launch Without One Again)
Nail Your Customer Profile (Then Win the Campaign)
Deep Research Mode: Fire-Up Your 24/7 Consultant-in-a-Box
AI Copywriter Mode: Spin Up Your Personal Word-Wizard
The AI Adoption Blueprint: What Works, What Fails, What Spreads
Plan a Trip, Learn to Prompt : Your First AI Superpower
Why the 5-Step Process Just Works (Even When You Don’t Know What You’re Doing)
Inbox-Ready Email Campaigns, Built From a Single Prompt
Craft the Big Idea (and Watch the Rest Fall in Line)
AI Manager Mode: Manager-Approved Comms Playbook
AI Roll-Out Playbook: From First Prompt to Org-Wide Engine
Projects vs Custom GPTs: What to Use, When, and Why
High-Converting SMS Campaigns, Drafted in Seconds
Use Your Brand Brain to Architect the Launch Email Sequence
Memory, Privacy & Personalization: Making GPT Yours
Brief Influencers Like a Strategist (Not a Micromanager)
Use Your Brand Brain to Build a Campaign-Ready Shot List
GPT Showdown: 4o vs O3 (And When to Use Each)
Name the Product Like a Pro (Not a Committee)
Build a Master SKU GPT
Bullet-Proof Briefs - Turn ChatGPT into Your Onsite Team’s Favorite Teammate