Use Your Brand Brain to Build a Campaign-Ready Shot List
The Winnie Lou Copy Sprint
A good shoot doesn’t start with a moodboard — it starts with a clear idea.
In this module, you’ll use your Brand Brain to turn that idea into a full shot list: hero angles, secondary visuals, model types, materials, even on-screen text. This isn’t just “get a dog and a kitchen.” It’s campaign-level creative direction that ladders up to your launch story and cascades down into every channel.
You’ll guide ChatGPT to act like your brand’s creative director — making smart calls, not generic guesses.
You’ll walk away with:
📸 A scene-by-scene breakdown of what you need to shoot — and why
👟 Direction on wardrobe, props, and settings that reflect your brand’s actual tone
🧠 Prompts that map shots to channels: PDPs, email, paid, organic, and more
📋 A production-ready list to hand off to your photographer (or shoot yourself)
Why it matters:
Because when the visuals match the story, the whole campaign hits harder. And your Brand Brain knows exactly what that story is.
Click “Copy Prompt” and paste it into ChatGPT to to try it yourself.
You don’t have access on your current plan. Ask your team admin about upgrading.
Syllabus








Coming up
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Org Design for AI: Teams that Hum

Tools & Tempo: AI that Actually Fits Your Workflow
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Consultant in a Box: Ship Strategy in Seconds
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Customer & Insight Ops: Know More, Guess Less
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Brand Intelligence: Turn Ideas into Assets
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Copywriting with AI: Write emails, ads, & copy that convert fast
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AI Foundations: Become Dangerous Fast
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Making AI Make Sense






















