What the Heck Is an LLM (and Why It Matters)

The Winnie Lou Copy Sprint

You don’t need a PhD to understand how large language models work. You just need the right metaphor.

In this session, you’ll learn how ChatGPT and other LLMs actually “think” — not in human language, but in numbers and probabilities. We’ll demystify how they’re trained, how they make decisions, and why they’re less like magical robots and more like autocorrect on performance-enhancing drugs.

This is your foundation. Once you understand how the machine works, you’ll use it way more effectively.
You’ll walk away with:

  • 🧠 A dead-simple mental model: LLMs = “autocomplete with taste”
  • 🔍 How training data, token prediction, and model snapshots actually work
  • 🚫 What AI can’t do yet (especially for visuals) — and where it’s heading

This is the prompt used in this lesson. 

Click “Copy Prompt” and paste it into ChatGPT to to try it yourself.
This is where you’d see the exact prompt used in this lesson,  ready to copy and paste to try it yourself in ChatGPT.
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Syllabus

50% completed
What the Heck Is an LLM (and Why It Matters)
Why the 5-Step Process Just Works (Even When You Don’t Know What You’re Doing)
Projects vs Custom GPTs: What to Use, When, and Why
Memory, Privacy & Personalization: Making GPT Yours
GPT Showdown: 4o vs O3 (And When to Use Each)
Introduction
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Coming up

Org Design for AI:
Teams that Hum

2 lesson

Tools & Tempo:
AI that Actually Fits Your Workflow

2 lesson

Consultant in a Box: Ship Strategy in Seconds

1 lesson

Customer & Insight Ops:
Know More, Guess Less

1 lesson

Brand Intelligence:
Turn Ideas into Assets

8 lesson

Copywriting with AI: Write emails, ads, & copy that convert fast

3 lesson

AI Foundations: Become Dangerous Fast

4 lesson

Making AI Make Sense

2 lesson
Logging In - Your 60-Second Jumpstart to ChatGPT
What the Heck Is an LLM (and Why It Matters)
Teach AI to Write for Your Brand - The Winnie Lou Copy Sprint
What Is a Brand Brain? (And Why You’ll Never Launch Without One Again)
Nail Your Customer Profile (Then Win the Campaign)
Deep Research Mode: Fire-Up Your 24/7 Consultant-in-a-Box
AI Copywriter Mode: Spin Up Your Personal Word-Wizard
The AI Adoption Blueprint: What Works, What Fails, What Spreads
Plan a Trip, Learn to Prompt : Your First AI Superpower
Why the 5-Step Process Just Works (Even When You Don’t Know What You’re Doing)
Inbox-Ready Email Campaigns, Built From a Single Prompt
Craft the Big Idea (and Watch the Rest Fall in Line)
AI Manager Mode: Manager-Approved Comms Playbook
AI Roll-Out Playbook: From First Prompt to Org-Wide Engine
Projects vs Custom GPTs: What to Use, When, and Why
High-Converting SMS Campaigns, Drafted in Seconds
Use Your Brand Brain to Architect the Launch Email Sequence
Memory, Privacy & Personalization: Making GPT Yours
Brief Influencers Like a Strategist (Not a Micromanager)
Use Your Brand Brain to Build a Campaign-Ready Shot List
GPT Showdown: 4o vs O3 (And When to Use Each)
Name the Product Like a Pro (Not a Committee)
Build a Master SKU GPT
Bullet-Proof Briefs - Turn ChatGPT into Your Onsite Team’s Favorite Teammate