What the Heck Is an LLM (and Why It Matters)
The Winnie Lou Copy Sprint
You don’t need a PhD to understand how large language models work. You just need the right metaphor.
In this session, you’ll learn how ChatGPT and other LLMs actually “think” — not in human language, but in numbers and probabilities. We’ll demystify how they’re trained, how they make decisions, and why they’re less like magical robots and more like autocorrect on performance-enhancing drugs.
This is your foundation. Once you understand how the machine works, you’ll use it way more effectively.
You’ll walk away with:
- 🧠 A dead-simple mental model: LLMs = “autocomplete with taste”
- 🔍 How training data, token prediction, and model snapshots actually work
- 🚫 What AI can’t do yet (especially for visuals) — and where it’s heading
This is the prompt used in this lesson.
Click “Copy Prompt” and paste it into ChatGPT to to try it yourself.
Click “Copy Prompt” and paste it into ChatGPT to to try it yourself.
This is where you’d see the exact prompt used in this lesson, ready to copy and paste to try it yourself in ChatGPT.
You don’t have access on your current plan. Ask your team admin about upgrading.
You don’t have access on your current plan. Ask your team admin about upgrading.
Syllabus
50% completed

What the Heck Is an LLM (and Why It Matters)

Why the 5-Step Process Just Works (Even When You Don’t Know What You’re Doing)

Projects vs Custom GPTs: What to Use, When, and Why

Memory, Privacy & Personalization: Making GPT Yours
GPT Showdown: 4o vs O3 (And When to Use Each)
Coming up
.png)
Org Design for AI: Teams that Hum

Tools & Tempo: AI that Actually Fits Your Workflow
.png)
Consultant in a Box: Ship Strategy in Seconds
.png)
Customer & Insight Ops: Know More, Guess Less
.png)
Brand Intelligence: Turn Ideas into Assets
.png)
Copywriting with AI: Write emails, ads, & copy that convert fast
.png)
AI Foundations: Become Dangerous Fast
.png)
Making AI Make Sense

Logging In - Your 60-Second Jumpstart to ChatGPT

What the Heck Is an LLM (and Why It Matters)

Teach AI to Write for Your Brand - The Winnie Lou Copy Sprint

What Is a Brand Brain? (And Why You’ll Never Launch Without One Again)

Nail Your Customer Profile (Then Win the Campaign)

Deep Research Mode: Fire-Up Your 24/7 Consultant-in-a-Box

AI Copywriter Mode: Spin Up Your Personal Word-Wizard

The AI Adoption Blueprint: What Works, What Fails, What Spreads

Plan a Trip, Learn to Prompt : Your First AI Superpower

Why the 5-Step Process Just Works (Even When You Don’t Know What You’re Doing)

Inbox-Ready Email Campaigns, Built From a Single Prompt

Craft the Big Idea (and Watch the Rest Fall in Line)

AI Manager Mode: Manager-Approved Comms Playbook

AI Roll-Out Playbook: From First Prompt to Org-Wide Engine

Projects vs Custom GPTs: What to Use, When, and Why

High-Converting SMS Campaigns, Drafted in Seconds

Use Your Brand Brain to Architect the Launch Email Sequence

Memory, Privacy & Personalization: Making GPT Yours

Brief Influencers Like a Strategist (Not a Micromanager)

Use Your Brand Brain to Build a Campaign-Ready Shot List
GPT Showdown: 4o vs O3 (And When to Use Each)

Name the Product Like a Pro (Not a Committee)

Build a Master SKU GPT

Bullet-Proof Briefs - Turn ChatGPT into Your Onsite Team’s Favorite Teammate